3 steps to Germany

Sign up for a workshop and learn the dos and don’ts when working with Germany. The workshop is a crash course in German business culture preparing you for making business in Germany.

The business cultures in Sweden and Germany differ in many ways though both parties show a great interest for each other’s products and services. Germany is the largest trade nation for Swedish companies.

“Thank you all very much! I appreciated Angela´s  presentation very much, especially as she explained reasons behind the Japanese behavior.”

Said from Angela’s earlier seminars.


07:45 – 08:00 Registration and Coffee
08:00 – 08:20 Welcome & Introduction
08.20 – 09:50
Workshop part 1 – Introduction of German business culture

  • The country and its people
  • A short view of the historical context
  • Germans and what makes them tick: Cultural Standards
  • The German love of organization
  • Rules
  • Detail orientation
  • Time Management

09:50 – 10.05 Coffee Break
10.05 – 12.05
Workshop part 2 – Communication

  • Communicating with Germans across hierarchies
  • Exchanging mail

Workshop part 3 – Meetings and negotiations

  • Holding meetings and negotiations
  • Etiquette and manners

12.05 – 12.30 Q&A
12.30 – 13.00 Lunch


When:           7 December 2018 at 07:45 –13:00
Where:          Centralhuset Konferens (Cityrälsen), Nils Ericssonplatsen 4, Göteborg
Contact:        Linda Emilsson, linda.emilsson@businessregion.se, phone +46 31 367 61 83

Angela Kessel

Angela Kessel has been a consultant and trainer for intercultural communication and marketing since the early nineties. She was born and raised in Germany.

ACCESS CULTURE has been established by her in 1998. The company focuses on intercultural programs on German and Japanese business culture.

Besides her intercultural training programs she engages in project management and marketing consulting at the interface between German and Japanese business. Her continuous projects in this area guarantee an up-to-date, practical business and coaching approach.

Angela Kessel has a master’s degree in Japanese and Chinese studies and in psychology. She has lived and worked in Germany, Japan, Taiwan and the Netherlands. Apart from fluent Japanese she also speaks English, Chinese, Dutch and French.

She is a certified business consultant and project management and the author of many articles and books on intercultural communication.


Partners: Regionalt Export Center & Västra Götalandsregionen


The event is for you with an export/import company, interested in doing business with Germany. The workshop will be held in English.

Sign up by 29 November. Free of charge, no show SEK 500.